Marketing has in the past been considered as the poor relation compared to traditional marketing techniques or valid only for purely internet based businesses. However, the success that e-marketing now enjoys has clearly shown that any company which does not have an e-marketing side to their business is missing out on the huge opportunities on offer through this medium.
This is particularly true for Small and Medium sized businesses (SMEs) without the marketing budgets available to larger companies. The cost effective and highly targeted nature of e-marketing, together with the ability to monitor the results quickly and accurately means that e-marketing campaigns can be honed in real time to produce the best possible results and Return on Investment (ROI).
Your e-marketing strategy will not be employed in isolation but will be part of your company’s overall business development activity. With an integrated e-marketing programme, you will be able to use your website and other on-line activities as key elements which complement and considerably add to your offline marketing activities. The resulting powerful combination of the two is your key to success, whether you are looking to increase your awareness or your sales promotion activities, or you wish to improve your customer relationships.
With Weblyses E-Marketing you can manage every aspect of an email campaign, from building a list and creating personalised newsletters, to measuring campaign results and sending automated follow up emails. To use Weblyses E-Marketing you do not need to download and install any special software. You can simply access and manage your account from any computer connected to the Internet. There is a friendly, dedicated support team ready to assist you every step of the way through the creation of your email marketing campaign. From just helping you understand the mailing manager system to offering advice on how to improve your email marketing success rate, the team can assist in all aspects of email marketing.
Benefits include:
No Design Restrictions
Because it's built for designers, it gives you complete creative control over the design and structure of your emails. You're not forced to use our templates and you can send in HTML, plain text or both.
Avoid Spam Filters
Avoiding spam filters is becoming more and more of a challenge. Our spam testing feature gives you piece of mind by passing your email through real spam filters and tells you exactly why you failed. On top of popular desktop spam filters, we’ll also run your email through a number of key spam firewalls - the gatekeepers for most ISP’s and large corporations.
Personalised For Each Recipient
Personalization can be a great way to improve the response rates for your campaigns and achieve a one-to-one relationship with each recipient. By adding a simple tag to the subject line or email content, we dynamically converts these to real data, such as first name, last name, email address, etc for each recipient.
Send Now Or Later
No matter where in the world your recipients are located, you can easily schedule the delivery of your campaigns in their time zones. Scheduled deliveries can be targeted down to 5 minute intervals, ensuring your campaign is sent at the optimal time. Once your campaign is delivered, we will send you a confirmation message.
